Loyalty Program for Electricians
Exchange receipts for unique merch, promo codes for IEK products and an experience trip to Armenia
- complete tasks
- earn IEK PROFI points
- exchange for prizes
Rules
- Register on the Business Platform as an electrician
- Buy promotional IEK products and upload receipts during the promotion period
- Earn points
— for each accepted receipt with IEK products
— for completing tasks in the loyalty program - Exchange points for IEK PROFI merch or IEK products
Winning Conditions
5 leaders in the ranking by volume of promotional product purchases
Purchase promotional IEK products and upload receipts on the Business Platform. We count every receipt with any amount of promotional IEK product purchase. Your name will appear in the ranking after purchasing promotional products worth from 25 000 rubles.
Task — rise as high as possible in the ranking and enter the TOP-5. The ranking is updated automatically and depends on receipt verification timeframes: on average, this takes up to 3 business days.
1 to 3% of the receipt with promotional IEK products is converted to IEK PROFI points.
5 leaders in the ranking for activity in social networks
Publish posts with photos of projects completed using promotional IEK products, upload them to social networks and attach links in the "Loyalty Program" section on the Business Platform.
Take 2–3 photos of the completed project using promotional IEK products and upload to any social network (VK, Zen, Telegram) with hashtags #IEK and #PROFIвделе. Send us the post link.
Important: the report post must be available for viewing throughout the entire promotion period. The block for uploading links to social media posts will appear immediately after reaching the minimum target amount for participation in the promotion — 25,000 rubles.
4 raffle winners
Determined randomly among those who upload receipts for a total amount of more than 25,000 rubles. 1 to 3% of the receipt with promotional IEK GROUP products is converted to IEK PROFI points.
The more times the minimum promotion threshold is exceeded, the more chances to be among the raffle winners and go on the trip.
1 leader in the ranking by volume of electrical installation tool purchases
Purchase IEK electrical installation tools and upload receipts on the Business Platform. We count every receipt with any amount of IEK electrical installation tool purchase. Your name will appear in the ranking after purchasing promotional products worth from 25 000 rubles.
Task — become the leader in the ranking for purchasing tools for electrical installation work. The ranking is updated automatically and depends on receipt verification timeframes: on average, verification takes up to 3 business days.
1 to 3% of the receipt with promotional IEK products is converted to IEK PROFI points.
Publication of results with the list of winners — March 10, 2026.
Winners go on an experience trip to Armenia in Q2 2026.
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What's new in the IEK PROFI loyalty program in 2025?
- The main prize — a bright experience trip to Armenia for 15 winners! You can travel with an internal passport, making the trip even more comfortable. Add new experiences to your collection!
- In 2024, the promotional product range was limited to plastic enclosures and modular equipment. In 2025, we significantly expanded the range, including a wide selection of wiring accessories, metal enclosures and plastic cable channels (CNS), electrical installation tools.
- The number of items in the promotional range grew from 1,000 in 2024 to more than 6,000 in 2025! This means even more products specially selected for electricians, and even more opportunities to win prizes.
- Prizes now include not only IEK PROFI merch, but also IEK products. Among the rewards are modular equipment (in boxes), professional electrical installation tools and extension cords on reels. Choose even more diverse prizes!
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What receipts are accepted?
Receipts (fiscal documents) are accepted for registration:
- dated from July 1, 2025 to February 20, 2026
- verified for authenticity through the OFD.ru service
- with promotional products in the receipt
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Does the promotional range include DACCORD products?
Yes, in addition to IEK wiring accessories, DACCORD products (formerly Legrand) are included in the promotion — well-known market series QUTEO, VALENA, ETIKA, INSPIRIA.
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Why was the uploaded receipt rejected?
Receipts dated any day in the period from July 1, 2025 to February 28, 2026 are accepted for registration. All receipts are verified for authenticity through the Federal Tax Service using the OFD.ru service.
A receipt is rejected if it did not pass verification or the information specified in it does not meet the promotion conditions.
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How to exchange points for a gift?
You can check the number of accumulated points in your IEK Business Platform personal account. You can exchange points for a prize in the "Gift Shop" section.
We have developed unique merch with IEK PROFI loyalty program branding: T-shirts, caps, mugs, bombers, towels. In addition, IEK products are available for exchange for points: modular equipment, electrical installation tools and extension cords on reels.
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What are the gift delivery terms?
If an order in the "Gift Shop" has already been placed, it will be delivered to you within a month. Statuses can be tracked in your personal account.
We send gifts once every 3 weeks by courier mail. Shipping data is filled in manually, so processing time is required. A shipping notification with a tracking number will come from the KCE courier service to the recipient's e-mail.
Please carefully check contact information when filling out! Address errors lead to delivery delays.
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How will I know if I became a winner?
We will publish the list of winners on the website and in our social networks. Subscribe and follow the updates!
Additionally, we will contact each winner by email or phone number specified during registration in the IEK PROFI program.