The IEK logo is built on principles of conciseness and blockiness, with each letter consisting of simple geometric elements. This solution references systematicity and the creation of comprehensive solutions from simple and reliable components. Clear, massive forms create a sense of reliability and stability.
The geometric nature of the lines emphasizes the company's technological sophistication and structure.
The yellow dot serves as a bright accent, symbolizing a light bulb, illustrating the metaphor of light, warmth, and energy. It acts as an indicator of being "on," reflecting the brand's positioning.
You can download the IEK logos and all brands and trademarks included in IEK GROUP via the links.
The logos are presented in various commonly used formats (jpg, png, vector).
Druk Text
Wide Cur Super
HEADING
TT NORMS PRO (TT) BOLD, UPPERCASE
SUBTITLE
TT Norms Pro (TT) Bold, lowercase
Second Level Subtitle
TT Norms Pro (TT) Regular, lowercase
Main text. The company offers a wide range of equipment for comprehensive solutions in construction, utilities, transport, infrastructure, industry, energy, telecommunications, and other sectors. The business was founded in 1999. Today, the company possesses a modern research and production base and actively invests in expanding production within Russia.
MAIN PALETTE
The new IEK logo retains the traditional colors as a tribute to the brand's history and recognizability, while they have become brighter and more energetic. The logo has gained more stable proportions, reflecting the high level of the company's expertise and confidence in its competencies.
The emphasis on the first letter "i" in the logo highlights the focus on technology and innovation. The development of IEK's digital customer services, digitalization of processes and technologies, and software development all enable the company to confidently look to the future and respond to the challenges of progress.
The graphite gray color emphasizes IEK's technological sophistication, scale, and stability, unifying the logo. Yellow symbolizes the energy of creation and interest in customer needs. Pure white supports the brand idea and provides a charge of energy - the color of simplicity, flawlessness, and openness to new ideas.
Modern graphic elements of the corporate identity complement it with dynamics and movement aimed at the future, emphasizing the company's development and improvement.
ADDITIONAL PALETTE
The corporate palette includes three shades of gray and white.
The additional shades are accent brick red and turquoise, used in rare cases: to highlight promotions, new products, congratulations, and summaries.
172C
3252C
Cool Gray 10C
Cool Gray 6C
Cool Gray 1C