The first exhibition space of IEK has been organized on the premises of the IEK GROUP central office in Shcherbinka (Moscow). The exposition reflects the company's expertise in developing comprehensive solutions and high-tech products.
The exhibition space presents flagship products and comprehensive solutions of the company, which can successfully replace products of European brands. They will be of interest to both company partners and representatives of industrial enterprises, designers, and other professionals in the electrical equipment industry.
"The concept of the exhibition space reflects IEK GROUP's new positioning in the market, its increased level of competencies. And fully corresponds to the slogan 'Get Involved in Life!'. We created a maximally interactive exhibition space so visitors could test our products, see them in working mode," says IEK GROUP Commercial Director Artem Maimor. "We not only show equipment in action but also demonstrate IEK's involvement in different business spheres: industry, residential and commercial construction, design."
The area for the exposition is located in the IEK GROUP testing center building. Visitors to the exhibition space can also become participants in a tour of the laboratory and see all stages of product testing.
The 230 sq.m area could barely accommodate all the solutions. The central place in the exhibition space is given to complex comprehensive solutions for industry, where increased requirements for equipment reliability are imposed.
The pride of the exposition — the first low-voltage switchgear (LVS) FORMAT PRO in Russia, fully assembled on IEK GROUP equipment. When developing it, company engineers primarily thought about personnel safety, convenience and speed of installation, system flexibility.
The LVS is assembled based on FORMAT series electrical cabinets with separate functional blocks, using ARMAT power equipment (air circuit breakers and molded-case circuit breakers). The system is equipped with universal compartments for automation equipment installation, designed in accordance with GOST, and successfully passed necessary tests.
Another important exhibit — the ITK GREEN data center. It is universal, easily adaptable, and scalable to specific tasks. The solution is based on a server cabinet with a sturdy frame that withstands heavy loads — up to 1.5 tons of equipment. The center is equipped with specialized data center air conditioners from the ITK brand. The system of isolated corridors significantly increases cooling efficiency in server and machine rooms of data centers.
The exhibition space presents not only complex technical solutions for industry but also a wide range of new items for commercial and residential construction: from decorative lighting fixtures to designer lines of electrical wiring devices.
"We tried to make not just an exhibition exposition but a multifunctional space," says Head of Branding and Marketing Communications Management of IEK GROUP Natalia Sukhova. "The presentation area with an impressive LED screen size of 3.5×2 meters and mobile seating allows comfortably accommodating up to 25 listeners. Also, in the exhibition space, there is an area for master classes, equipped with all necessary tools from the IEK GROUP range. Practical classes on assembling electrical panels, demonstrations of features of complex equipment construction are planned here. As well as filming educational videos, webinars, and other useful content."