On September 17th, the winners of the Eurasian "Golden Photon. Smart City Choice" Award were presented. IEK GROUP's projects were nominated in the "Achievements of the Year" category in two nominations - "Breakthrough of the Year" and "Best Marketing Campaign". Both became victories for us.
The market launch of frameless wiring devices FORTE&PIANO was recognized as the best project in the "Breakthrough of the Year" nomination. This is the first solution with an unlimited number of posts horizontally on the domestic market. The IEK GROUP development is protected by a utility model patent.
The "IEK - Territory of Honesty" advertising campaign won in the "Best Marketing Campaign" nomination. The main goal of the project is to increase brand recognition in the retail segment, demonstrate the approach to the product, show an honest position towards the consumer and increase the level of trust.
"Our victory in the 'Golden Photon. Smart City Choice' award reflects industry recognition and IEK's leadership. The high results confirm the correctness of the company's course on innovation and technological advancement," emphasized Artem Maimor, Commercial Director of IEK GROUP.
