18.11.2024
New packaging for IEK 'Honest Watts' light sources and floodlights: brighter design — more sales!
Lamps, floodlights, and LED strips IEK are now available for sale in new stylish, bright, memorable packaging, executed in the "Honest Watts" concept. Because IEK advocates a responsible approach in lighting:
- Characteristics stated on the packaging correspond to real ones.
- Products undergo multi-stage quality control.
- Only quality components and technologies are used in production.
- You can learn more about the "IEK — territory of honesty" concept and product advantages in our booklet.
- It is worth noting that the "IEK — territory of honesty" advertising campaign was highly appreciated by lighting market experts: in 2024 it became a laureate of the "Golden Photon" award.
Modernization affected not only packaging but also the products themselves:
- LED lamps became even brighter — efficacy increased to 100 lm/W.
- СДО 06 IEK LED floodlights became even more reliable — their warranty is increased to 3 years.