Laureates of the "Brand No. 1 in Russia" award were presented at the Kremlin Palace. IEK GROUP is again among the winners.
"People's Brand", as the award is also called, evaluates the popularity of a particular brand among Russians. IEK GROUP received it for the sixth time. This means that Russians, who previously highly valued IEK products, have also duly noted our new development strategy. The goal of which is to become the domestic brand No. 1 with the best choice of products and customer services of world-class level.
IEK GROUP has everything necessary to achieve the goal: high-tech production, an assortment containing over 30 thousand items, its own expertise, modern testing centers, and a multi-level product quality control system. This allows the company to hold a position not just as a manufacturer of goods, but as an expert in its field.
To meet, and sometimes even anticipate, customer expectations, IEK GROUP studies their needs, develops new products, updates production, improves logistics, and opens new warehouses so that goods reach the consumer faster. It also supports its customers at all stages - from object design to equipment operation. In short, in accordance with the slogan, it engages in the life and work of clients.
But it does not forget about its employees, without whom it would not have been possible to achieve such results.
"2024 has been declared the Year of Customer Service in the company, and by customers we mean not only partners but also our employees. We have launched a number of projects aimed at strengthening intra-corporate ties. And today's victory confirms the effectiveness of the work of our entire large team. Even being geographically distant from each other, colleagues interact coherently and create a quality product that we are proud of," noted Sergey Loktev, Director of the Sales Department and Digital Development of Customer Service at IEK GROUP during the award ceremony.