New products

We are launching the 2025 version of the "PROFI in Action" promotion for electricians! We considered your feedback on the past program with the trip to Baikal and offer even more favorable conditions.

What's new in 2025?

• The main prize — a trip to Armenia for 15 winners! Bright adventures and impressions await you. Departure using an internal passport — we guarantee a comfortable trip!
• The promotional assortment is expanded to 7000 items. In addition to plastic enclosures and modular equipment, wiring accessories (including the DACCORD by IEK brand), cable ducts, and electrical installation tools are added.
• New prizes. In addition to IEK PROFI merch, we are raffling off IEK products — modular equipment, power tools, and extension cords on reels.

How to become a participant?

• Register on our Business Platform as an electrician.
• Purchase IEK products and upload receipts in the promotional task.
• Earn points for each promotional IEK item in the receipt and for completing tasks in the loyalty program.
• Get extra points for social media posts: take 2-3 photos of a completed project with promotional IEK products and upload them to any social network with the hashtags #IEK and #PROFIвделе. Attach the link to the post to the task on IEK PROFI.
• Exchange accumulated points for branded IEK PROFI merch or gift IEK products. The rating leaders by purchase volume and social media activity will go to Armenia!

Attention! The promotion is valid from July 31, 2025 to February 28, 2026.

See the list of product groups participating in the promotion and the number of points awarded for them via the link.