IEK GROUP's creative video captivated the jury members of the authoritative Eurasian "Golden Photon" award. And not only them! "This is IEK..." — a couple of months ago, the entire electrical engineering community was humming it. And therefore, the victory in the category "Media of the Year," nomination "Video," was unconditional!
The Eurasian "Golden Photon" award is rightly considered one of the most prestigious in the lighting industry and annually gathers at the ceremony manufacturers, designers, engineers, architects, and experts from Russia and EAEU countries. Winning such a significant award is a kind of quality mark received by the best of the best.
The IEK video with which the company participated in the award was created in collaboration with popular musical blogger Demyan. It was filmed in the IEK showroom, where comprehensive solutions for industry, residential and commercial construction are presented. The scale of the product offering is played with humor, and the energetic Demyan gets so fired up that everyone who saw this video involuntarily starts singing along. No wonder the video received so many positive reactions from social media users.
— IEK always looks for new approaches in brand promotion. In an era when users perceive information "with their eyes," we strive to speak with them in the same language — dynamically, creatively, and emotionally. We shot this video for electricians, to emphasize the importance of their work, as well as to show the diversity of the company's products, — says Natalia Sukhova, Head of Branding and Marketing Communications Management at IEK GROUP.
The fun video retains industry significance: it raises the prestige of the electrical engineering sphere, forms a positive image of electricians, and makes communication closer and more understandable for the professional community.
If you haven't had a chance to watch our video yet, today is your lucky day.
Follow the link, sing with Demyan, and get involved in life with IEK!
