On June 5, awards were presented at the "ELECTROREKLAMA-2024" competition. IEK GROUP won in three categories and also took the Grand Prix, becoming the absolute winner of the competition.
One of IEK GROUP's awards — for the corporate style, which we updated for the 25th anniversary. Since its founding, the company has continuously improved, and its current status as a leader in the Russian electrical market required reflection in the corporate style. The IEK logo retained its recognizability but gained more stable proportions, dynamics, and bright colors. The company's focus is on people and their needs, reflected in the slogan "We Engage in Life!".
In the "Outdoor Advertising" category, the series of creative works "Honest Watts" by IEK GROUP won. Thematic banners show the importance of quality light and are memorable from the first second! Unusual images with a touch of humor and a concise slogan captivated the jury.
In honor of the anniversary, IEK GROUP released a limited collection of merchandise, which surpassed all competitors in the "Best Corporate Souvenir" category. Trendy models and stylish design are associated with energy and dynamics — just like the company itself!
The new IEK souvenirs were presented at the "ELEKTRO-2024" exhibition, and visitors appreciated them. Bright merchandise creates a great mood and motivates to engage more actively in life!
