IEK won an award at the prestigious national "Brand of the Year in Russia" award in the "Electrical Products" category. The new corporate style, positioning, and product portfolio development were highly appreciated by the expert jury.
IEK applied to participate in the Higher League. It features large federal brands with a large number of clients. Selection in this category was particularly strict. The jury evaluated the brand's uniqueness, recognizability, reputation, effectiveness, and social responsibility, as well as its communication with clients, contribution to industry development, and leadership positions.
IEK successfully passed the three-stage selection and scored the highest points among competitors! Experts noted the company's dynamic development: own developments and patents, as well as active development of production sites, localization of the brand's product production in Russia.
"In 2024, IEK celebrated its 25th anniversary and updated its corporate style and slogan 'We Engage in Life!', which reflects the brand's new positioning in the market, the increased level of our company's competencies," says Natalia Sukhova, Head of Branding and Marketing Communications Management at IEK GROUP. "Today, IEK is one of the leaders of the Russian electrical market, offers a wide range of products, and focuses on comprehensive solutions for various industries. At the center of our attention are people, their comfort, needs, and safety. We engage in the life of every client to make it simpler and more convenient. It's nice that the jury duly appreciated the new style and brand's assortment strategy."
The national award "Brand of the Year in Russia" is a socially significant competition aimed at recognizing and promoting domestic companies. The award recognizes and promotes leading brands that set market trends and determine the development of their industry.