The presentation of the innovative frameless collection of FORTE&PIANO sockets took place at the ARTPLAY Design Center in Moscow. The wiring device design was developed by Architime Design bureau, and the line was launched into production by IEK GROUP. The show gathered hundreds of talented Russian designers and architects, as well as media representatives.
"Tuning into life. Without borders" was the motto of the evening. The presentation was opened by the invention's authors, founders of Architime Design bureau, architects Maria and Grigory Malitsky. They spoke about the concept of the new technology:
- No frames — conciseness and modernity of forms.
- Unlimited number of devices in a row. A scalable support allows installing any number of devices with a standard pitch of 71 mm. It's simple and easy, like a constructor.
- Slider socket. A light swipe — and the cover is open!
The release of the collection is the result of
Head of the "Power Distribution and Transmission Equipment" Business Unit of IEK GROUP, Ekaterina Kugaevskaya, told guests about the company's goals, values, and product approach.
— We invest in every product, offering the Russian market modern and quality equipment, emphasized Ekaterina Kugaevskaya. — Inventing new models in our centers, we work ahead of the market. Therefore, today we can offer you not only what has already become classic in certain architectural and interior solutions but also what hasn't been on the market yet. One such innovative development is the FORTE&PIANO collection.
Presentation guests tried out the limitless possibilities of the line and assembled a row of 25 FORTE&PIANO sockets and switches. This is an absolute world record! It was recorded by experts of the International Book of Records INTERRECORD, and the achievement is entered into the Russian Records Register.
The atmosphere of freedom and absence of frames was felt all evening! Guests posted photos on social networks with hashtags #IEK_OUTOFFRAMES and #IEK_BREAKTHROUGH2024, played a specially developed "Snake" game, and created bright author's paintings on FORTE&PIANO sockets and switches.
The innovative frameless design and original design of the line amazed the presentation guests. They noted the novelty's creativity, technological sophistication, and modernity. Try it yourself!
FORTE&PIANO wiring devices are already on sale on our website and at IEK GROUP official dealers.
