In 2024, IEK celebrates the 25th anniversary of its business. A quarter of a century is a huge period during which the company has constantly improved. A different era and a different market status require changing the very image of the company and its repositioning.
The rebranding and ambitious tasks of the company were announced during the VIII IEKonomic Forum. The main goal of IEK is to become the domestic brand No. 1 with the best selection of products and world-class customer services.
New Development Strategy
— Along with updating the logo, the company is launching a market repositioning process, — comments IEK GROUP General Director Andrey Zabelin. — Until now, IEK has been associated only with electrical engineering and lighting. But the company's portfolio includes over 30 thousand product items for life — from lighting and batteries to comprehensive solutions in industry, including automation, software, and telecommunications equipment.
The company's expertise, high-tech production, modern testing centers, and strict quality control allow us to offer equipment that will successfully replace products from European brands in the medium and high price segments.
What are we doing for this?
- We study customer needs, develop and implement the most useful, necessary products and solutions for consumers.
- We create an ecosystem of high-tech products for any industry and business sector.
- We implement a policy of product localization and modernization of production sites.
- We actively develop a unified logistics and warehouse system across all directions.
- We implement digital customer services and customer support at all stages: from object design to equipment operation.
The business strategy is reflected in the brand logo
The new IEK logo preserved traditional colors as a tribute to history and brand recognition, while they became brighter and more energetic. The logo acquired more stable proportions, reflecting the high level of the company's expertise and confidence in its competencies.
The emphasis in the logo on the first letter i underscores the reliance on technology and innovation. The development of IEK's digital customer services, digitalization of processes and technologies, and software development — all this allows the company to look confidently into the future and respond to the challenges of progress.
Graphite gray color emphasizes the technological nature, scale, and stability of IEK, unifies the logo. Yellow symbolizes creative energy and interest in customer needs. The pure white — the color of simplicity, perfection, and openness to new ideas — supports the brand idea and gives a charge of energy.
Modern graphic elements of the corporate identity complement it with dynamics and movement, directed into the future, emphasizing the development and improvement of the company.
IEK. Getting Involved in Life
Getting Involved in Life — the new slogan of IEK. Everyone knows: there is nothing easier than turning equipment on and off. But IEK gets involved in the life and business of every client; people, their comfort, needs, and safety are at the center of our attention.
Advanced expertise, deep understanding of the challenges and values of our clients and partners allow IEK to exceed expectations and offer effective solutions to their tasks.
IEK gets involved in life and makes it more comfortable for you.