The anniversary V All-Russian Electricians Gathering took place in Moscow, causing a stir in the professional community — the event gathered over 2,000 professionals in one place! IEK's program and exhibition were extremely popular. Here's how it all went.
The IEK team participated in the Electricians Gathering with the "Everything Included!" advertising campaign dedicated to plastic enclosures. The electrical panel is the heart of every home; it is in such enclosures that energy is distributed for our apartments, schools, and hospitals.
We are meticulous about every detail and create enclosures based on feedback from electricians. The plastic enclosures assortment includes everything for specialists' convenient work: over 350 models for any installation tasks and all kinds of accessories, only quality materials and the latest production technologies are used.
To make it convenient for electricians to work and interact with us, we have created specialized services and loyalty programs. At the Electricians Gathering, we organized a separate zone where anyone could register for the IEK PROFI project and join the promotion where the main prize is a trip to Armenia.
Gathering guests actively took memorable photos in the IEK photo zone, where they played the role of protectors of KREPTA in our stylish "Turning on the power!" t-shirts and participated in a contest. Results — in our social networks!
Electricians enthusiastically demonstrated their skills at IEK master classes: assembling electrical circuits, installing SKANDY wiring devices, and crimping ITK twisted pair.
Participants eagerly joined the competition for assembling electrical panels with ARMAT equipment. Those who did it faster and more correctly than others received practical prizes at the end of the day — high-quality and durable ARMA2L electrician backpacks.
The IEK GROUP exhibition also interested Gathering visitors. Here, flagship IEK products that every electrician encounters in daily work were presented: quality plastic enclosures, novelties of modern modular equipment ARMAT, as well as convenient ARMA2L tools.
Familiarization with the "Everything Included!" program continued in the business part of the Gathering. At IEK GROUP expert presentations, guests studied the IEK plastic enclosures assortment in more detail, learned about upcoming novelties, and asked all their questions.
Based on the presentations, we conducted a quiz for guests with useful prizes. The most attentive listeners received convenient ARMA2L tools, essential in any electrician's arsenal.
At the end of the day, all guests could try their luck in a big lottery. Here one could win electrician bags, sets of wiring devices from IEK's flagship lines, and a ticket to a closed IEK event.
We thank everyone who was with us at the V All-Russian Electricians Gathering! We received a lot of positive feedback, and this is very valuable to us. Thank you for your energy and see you next year!
IEK is always in touch with you. We are tuning in to your wishes for excellent products!